MASSÉ Product Packaging
Building a flexible packaging system across personal care and wellness products
For MASSÉ, I developed packaging and product materials for a growing line that included probiotic body powder, deodorant, shampoo bars, dietary supplements, and supporting sales materials.
The work needed enough consistency to establish a recognizable product family, while still allowing individual products, formulas, and scent variations to remain distinct.
For the probiotic body powder line, I created a shared label structure and used color to differentiate Ancient Forest, Citrus Breeze, Sweet Meadow, and Unscented. The system kept the line visually connected without making every product look identical.
The broader work also included supplement packaging, deodorant and shampoo bar labels, product slicks, print-ready production files, and product presentation materials.
This was not one isolated package.
It was the beginning of a visual system that could grow with the product line.
Project details
Client: Bryan Masse / MASSÉ
Role: Packaging Designer / Graphic Designer
Work: Product packaging, label design, scent variation system, supplement packaging, product slicks, print production
Context: Personal care and wellness product line
Result: Created a consistent and expandable packaging system across multiple products and formats
Why this mattered
Small product brands often develop one package at a time.
Without a system, the line can quickly become disconnected as new products, scents, and formats are introduced.
The goal was to create enough structure that each new item could belong to the same brand without simply repeating the exact same design.
The packaging needed to identify the product, organize required information, and give the line a recognizable presence across shelves, sales materials, and product photography.
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