Communication is an infrastructure.
Communication is infrastructure. At Frances Eugenia Design, every service strengthens clarity and reduces chaos—bringing structure and calm to the work that keeps organizations running, whether your team is growing, your brand is shifting, or your systems are under pressure. Each engagement integrates strategy, creative direction, and implementation to build modular frameworks that connect teams, build trust, and keep operations steady. The result is work that’s not just beautiful—it’s sustainable.
Core Offerings
Department Design
For organizations building from scratch—or rebuilding after turnover.
We design communication departments that last. From structure and staffing to workflows and templates, we help teams move from reaction to rhythm.
Includes:
– Organizational design & roles mapping
– Messaging frameworks & channel cadence
– Workflow & handoff templates
– Onboarding guides & training
Outcome: A department that runs on systems, not personalities.
Email & Engagement Systems
For teams ready to automate connection.
We design engagement ecosystems that nurture trust and track performance, from subscriber journeys to reporting dashboards.
Includes:
– Email strategy & automations
– Deliverability & list hygiene audits
– Campaign templates & content calendars
– Analytics & reporting dashboards
Outcome: A predictable, measurable rhythm of connection.
Creative Direction
For teams that need story, not just style.
We shape the visual and narrative architecture of your brand—so every message carries authority, alignment, and intent.
Includes:
– Visual identity refresh or redesign
– Brand system guides & toolkits
– Editorial direction & copy frameworks
– Cross-channel campaign art direction
Outcome: A unified voice across every medium—clear, credible, and human.
Crisis & Change Management
For organizations under pressure.
When stakes are high, design becomes infrastructure. We create rapid-response frameworks, communication protocols, and leadership systems that keep your message steady through transition or crisis.
Includes:
– Crisis communication plans & playbooks
– Leadership briefing materials
– Scenario mapping & response templates
– Change narrative development
Outcome: A plan that protects credibility and maintains calm.
the framework
Every engagement follows a three-step method that makes clarity repeatable.
01—Map
Audit existing communication systems, workflows, and message cadence to locate strengths and gaps.
02—Design
Build architecture: templates, campaigns, and automation flows aligned with mission and measurable outcomes.
03—Stabilize
Train internal teams, establish dashboards, and document repeatable processes for sustained clarity.
Frances Eugenia Design builds systems that make clarity routine—
so teams can focus on the work that matters most.
