Cain Park 2024 Season

Season artwork and campaign design for a public arts venue

Cain Park’s 2024 season artwork established a visual direction for Cleveland Heights' public performing arts season.

The work needed to feel expressive and alive, while still functioning across real promotional needs: posters, schedules, social graphics, web images, and season materials.

This project became part of a larger relationship with Cain Park, continuing into the 2025 season and helping shape a recognizable visual presence for the venue’s public-facing promotion.

The goal was not only to make a strong image.

The goal was to create artwork that could carry the feeling of the season while still doing the practical work of public communication.

Project details

Client: Cain Park / City of Cleveland Heights
Role: Creative Direction / Campaign Artwork / Graphic Design
Work: Season artwork, promotional graphics, event materials, public-facing campaign design
Result: Created a flexible visual direction for Cain Park’s 2024 season materials

Why this mattered

Public arts promotion has to invite people in quickly.

The artwork needs to create feeling before the viewer reads every detail. It also has to work across many formats without losing its identity.

For Cain Park, the 2024 season artwork helped establish a campaign language that could support the venue, the season, and the larger public presence of the park.

Need campaign artwork or creative direction for a season, event, or public program? →Book a 30-Minute Consult