About Frances
Midwest-based strategic communicator, creative director, and writer, Frances Eugenia Collazo is the founder of Frances Eugenia Design and the publishing imprint Liongoat Press. Known for blending systems and story, she has built a career on the business of clarity—designing communications that feel human and hold up under pressure.
Frances began her career in New York’s creative world before moving into editorial, brand, and municipal communications. Across media, retail, real estate, and government, her through-line is the same: make complex information usable, trustworthy, and beautiful. In Cleveland Heights, she helped stand up the city’s first formal communications function, shaped public-facing workflows, and stewarded signature projects including magazine publishing, brand systems, and multi-site web work—centering residents and public trust.
As a writer and publisher, Frances creates reflection-first books for women navigating hard chapters. Titles from Liongoat Press include The Love & Letting Go Workbook and The Rage & Reckoning Workbook, with The Altar of Small Things in development. Her editorial voice—calm, honest, and quietly defiant—threads through both her studio practice and her publishing work.
Frances lives with her husband, two sons, and two opinionated dogs. She is guided by three simple beliefs: communication is public service, clarity is care, and continuity is designed.
About Frances Eugenia Design
Since its founding in 2012, Frances Eugenia Design has invited teams to practice the everyday craft of clear communication.
We build the backbone that helps messages land—modular brand systems, reusable templates, clean email ecosystems, and workflows that reduce scramble and increase trust. Our work spans municipalities, nonprofits, and mission-driven brands, always with the same aim: to make it easier to do the right thing consistently.
Like setting a table before a meal, good communication begins with thoughtful preparation. Intake forms that surface what matters. Style guides that remove guesswork. Message libraries and checklists ready for “uh-oh” moments. These simple rituals turn daily operations into something steady, gracious, and repeatable.
We believe clarity enriches the ordinary workday: a resident notice that actually helps, a newsletter that respects attention, a project handoff that just…works. Our storytelling and systems—equal parts hand-made and modern—bring that clarity to life.
What we share, you can use. The studio’s frameworks, tools, and templates are designed to be picked up by real teams with real constraints. Frances Eugenia Design is our way of passing along those finds so you can make them your own.
Work with the studio
Projects, retainers, or a one-day “Comms Cleanup.”
Email: frances@franceseugenia.com Call/Text: 231-321-1100