Frances Eugenia Collazo

Strategic communicator, creative director, and systems thinker.

I work where communications, design, and organizational structure meet.

Since 2012, I have worked across municipal government, media, publishing, cultural programming, real estate, retail, and public-facing creative work.

I am often brought into environments where communications have become scattered, difficult to maintain, or dependent on people improvising around systems that no longer work.

I look beyond the requested deliverable to understand the calendar, programs, audience, obligations, approvals, and people surrounding it. From there, I determine what matters first and build the policies, messages, publications, campaigns, visual systems, and practical structures needed to restore order.

At the City of Cleveland Heights, I built and led the City’s first formal Communications Department. The work included department workflows, public information, newsletters, publications, visual standards, executive and issue communications, event campaigns, and systems for moving information across departments.

I believe people know when they are being informed and when they are being pandered to. Clear information and serious design are both forms of respect.

My goal is not to make an organization permanently dependent on me. I clean up the communications environment, build what is missing, and leave the team with tools and practices it can maintain.