Led the creative relaunch of BustedTees in 2019, shaping a new visual direction across web, email, and product presentation for a legacy internet apparel brand. Cleaned and restructured a 2 million–person email list, then built automated campaigns, segmentation, and testing frameworks that turned email into a significant revenue channel, driving 25% of Q4 revenue. Developed cohesive design systems and templates to improve brand consistency, and partnered with leadership to align merchandising and creative with an evolving brand voice. project to share with the world. Whatever it is, the way you tell your story online can make all the difference.