Notes From the Studio

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Notes From the Studio *

Writing on communication, design, culture, public-facing work, and the way organizations explain themselves.

This archive includes studio notes, public communication essays, design commentary, civic observations, and earlier editorial work from my time producing entertainment content for the Gaylord Herald Times’ Extra section.

Some pieces are practical. Some are critical. Some come from client work, municipal work, publishing, events, arts coverage, or the experience of making public-facing material on deadline.

The through-line is the same: how information is shaped, how people receive it, and what happens when the work has to be useful beyond the moment it is published.

Work with the studio

OPINION: What if it all turns out for the best?
Frances Eugenia Frances Eugenia

OPINION: What if it all turns out for the best?

At this moment perception is clutch. As it stands nothing will ever be the same.

When we come out of this — and you know we will — we will be different people. We must be careful with what we speak, think and feel into existence.

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Get a good night’s sleep despite the deep freeze
Frances Eugenia Frances Eugenia

Get a good night’s sleep despite the deep freeze

We are into the Northern Michigan deep freeze. This year came like clockwork, but it came hard and fast.

I know I, for one, am having a hard time getting into the swing of things as we are plunged into the darkness of standard time and the silence of the frozen tundra.

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Is it allergies or a cold?
Frances Eugenia Frances Eugenia

Is it allergies or a cold?

I have been plagued with severe allergies my entire life. Red nose, itchy eyes and postnasal drip are my standard state of being.

This time of year, it is difficult to tell the difference between simple allergies and the beginning of a cold.

Although an allergy is an immune response and colds are a viral infection, the two share a lot of symptoms.

We did a little research to help sort out what’s making you miserable. Here are a few tips to help you tell the difference.

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Rise: Gratitude for adversity
Frances Eugenia Frances Eugenia

Rise: Gratitude for adversity

Today we officially enter what has become widely known as Gratitude Season. We collectively reflect on the year and “live, laugh, love” our way into the warm and fuzzy feeling associated with being thankful for blessings.

This year has been very successful for me and many others, but I am sure we have all faced some painful hardships. I have suffered my fair share of public humiliations, as some of my readers may know.

However, this year, I find myself glowing. Not from anger, embarrassment or resentment lighting me up from within (well, maybe a little) but from the peace of hard lessons learned — finally. There is a satisfaction in knowing that one finally gets it. The pain that comes with bad choices isn’t happening again. The cycle has ended, and you can rise from the ashes a better, stronger person.

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Get a jump on Halloween screams at these attractions
Frances Eugenia Frances Eugenia

Get a jump on Halloween screams at these attractions

“This is Halloween ... this is Halloween” my little heart pre-emptively sings as it feels the crisp air September air.

October is nearly upon us. Harvest season is ending, and all the creepy crawlies start to come out to celebrate the darker half of the year.

Here is a list of scares to prepare you for Samhain:

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The Farm Haus gets haunted
Frances Eugenia Frances Eugenia

The Farm Haus gets haunted

When you move into a historic home, you expect the house to creak and groan. You anticipate the wind to whip around it in a certain creepy way. So when we first settled into the house we never really thought anything of the squeaks and moans we heard.

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Cheap Valentine's Day Date Ideas That Are Actually Fun
Frances Eugenia Frances Eugenia

Cheap Valentine's Day Date Ideas That Are Actually Fun

Love isn’t about grand gestures and expensive things. Love is doing the dishes without being asked, shoveling the drive way, and somehow making tedious every day tasks fun because you are in it together. To this day my favorite date of all time was spending the day driving around South Florida in our beat up 1991 Caprice getting free “Stolen Base” Taco Bell tacos, making jokes and dreaming about the future. With that said here are some thoughtful ideas on how to spend Valentine’s Day loving instead of spending.

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New year...not so new me.
Frances Eugenia Frances Eugenia

New year...not so new me.

I used to go to the gym ... often. Then, life happened, and I stopped. However, I’ve never been gymtimidated. Yoga, pilates, boot camp, barre, Zumba, kickboxing — call me, it’s a date — as long as it’s after 6 p.m.

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Resolve to be better ... yesterday is dead and gone
Frances Eugenia Frances Eugenia

Resolve to be better ... yesterday is dead and gone

The reality isn’t that my failures are someone else’s fault, but my own. How did I ruin everything? What damage did I cause to get me to this moment? What actions did I take to get me here? From the good to the bad, I find myself taking responsibility for my current position.

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Art For Art's Sake: Downtown Gaylord steps up
Frances Eugenia Frances Eugenia

Art For Art's Sake: Downtown Gaylord steps up

We’ve all come to know Gaylord as a town of varied interests. Golf Mecca, growing foodie village and hub for a burgeoning music scene, but is Gaylord a breeding ground for a nascent underground art scene? All sign are pointing to yes. This week we hit the streets to dig a little deeper, and we found that our gorgeous downtown offers up more than just cocktails, fine dining and great shopping.

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