Frances Eugenia Collazo

About

I’m a strategic communicator and creative director who builds calm, credible systems in high-stakes environments. I design operational scaffolding—cadence, workflows, brand systems, and feedback loops—so messages land and trust holds under pressure.

Today, I lead Frances Eugenia Design, partnering with cities, media, retail, and real estate teams as a fractional communications director. Previously, I served the City of Cleveland Heights in 2024–2025 (now a former employee). My work is guided by honesty, equity, and the belief that clear communication is a public service.

Consulting Focus

• Department Design: systems, naming conventions, templates, RACI, dashboards, archives.
• Creative Direction: brand systems, multi-channel campaigns, editorial standards.
• Crisis & Change Readiness: scenario plans, holding statements, escalation trees, briefings.
• Email & Deliverability: list hygiene, segmentation, re-engagement, cadence design, Klaviyo flows.

Experience

• Fractional comms leadership for government, media, retail, and real estate clients.
• Built modular brand systems and editorial ops that balance creativity with discipline.
• Designed email programs that lift deliverability and revenue via segmentation and flows.

• Directed citywide messaging, crisis comms, and media relations across channels.
• Raised newsletter deliverability from ~40% to 70%+ through list hygiene and cadence optimization.
• Shipped plain-language briefings and transparent release cadence to stabilize narratives.

• Supported crisis response, editorial standards, and department systemization.

• Coordinated redevelopment, timelines, and multi-stakeholder communications for downtown projects.
• Bridged construction teams, tenants, and municipal requirements for continuity.