Creative direction · Campaign artwork · Graphic design
The idea and the execution
The lineup became the artwork.
Performer names and dates form the beam of a flying saucer. I used oversized type, saturated color and a surreal landscape to make the season’s lineup part of the image.
I carried that direction into the calendar, social graphics, stickers and promotional pieces, adapting the artwork and information to each format.
Season collaboration
Ian Hinz
Cain Park General Manager Artist booking and season coordination
Kahlil Seren
Mayor of Cleveland Heights Administrative direction
