Cain Park 2025 Season

Campaign artwork for a public performing arts season

For the 2025 Cain Park season, I developed a visual campaign built around a psychedelic space-poster language.

The work needed to do more than announce performances. It had to create a recognizable world for the season: bold enough to stand out, flexible enough to span formats, and practical enough to carry a large volume of changing event information.

The campaign used exaggerated type, saturated color, surreal environmental elements, and layered event information to make the season lineup part of the image itself.

Instead of treating dates, names, and schedule details as material placed on top of the design, the artwork made that information part of the season's visual energy.

The system included the season poster, season calendar, social graphics, stickers, and related promotional materials, all designed to stay recognizable across print and digital formats.

The result was a season identity with its own atmosphere: bold, strange, legible, and immediately Cain Park.

Project details

Client: Cain Park / City of Cleveland Heights
Role: Creative Direction / Campaign Artwork / Graphic Design
Work: Season poster, calendar, social graphics, stickers, promotional materials, visual campaign system
Result: Created a flexible visual direction for a public performing arts season across print and digital materials
Context: Continued visual campaign work for Cain Park following the 2024 season artwork

Why this mattered

Season artwork has to carry a lot of weight.

It sets the tone before people read the lineup. It gives the public something to recognize as individual events, reminders, and promotions roll out. It also has to survive real production needs: different sizes, changing dates, social crops, printed pieces, and fast-turnaround promotion.

For Cain Park, the goal was not one poster.

The goal was a visual language that could travel through the season and still feel like one connected body of work.

Need campaign artwork or creative direction for a season, event, or public program? → Book a 30-Minute Consult