Designing the path between artwork, place, and people.
My work sits at the intersection of public information, cultural programming, editorial design, and civic experience. I build visual systems that help people enter a body of information, understand where they are, and keep moving through it.
Public art changes the way a place is read.
A successful tour system has to carry location, orientation, visual identity, artwork information, neighborhood context, and the invitation to explore.
My strongest qualification for this work is visual information design inside public and cultural settings, paired with direct experience working in municipal government. I have designed city publications, cultural campaigns, performing arts seasons, civic exhibitions, signage, schedules, programs, and multi-format systems intended for people encountering information in real places.
Visual storytelling with a job to do.
Build a world people can recognize.
Cultural campaigns and public arts seasons require a strong visual identity that remains recognizable as formats, locations, dates, and individual stories change.
Organize a lot without flattening it.
Schedules, artist information, venue details, public resources, and promotional content need hierarchy, pacing, and enough visual space to remain usable.
Design for movement through public space.
Exhibitions, signage, event materials, printed guides, and public-facing systems work differently once people encounter them on foot, in a venue, or while navigating a city.
Proposed fee for the full Public Art Tour Map System: concept development, visual identity, route and wayfinding strategy, citywide public art map, printable brochure or fold-out map, digital and mobile-friendly adaptations, supporting promotional graphics, and final production files. Final scope will be confirmed during the City’s Phase 2 process.
Culture, information, and public space.
These projects show the range behind the qualification: public arts promotion, cultural storytelling, exhibition design, civic information, print systems, place-based identity, and work developed across municipal and community settings.
Artwork that carries information with it.
For the 48th Annual Cain Park Arts Fest, I developed a campaign identity that moved across poster artwork, printed collateral, digital promotion, motion, and event information.
The system used the language of street art, wheatpasted posters, graffiti marks, classical sculpture, and layered public graphics. It created a visual point of view while still carrying the dates, logistics, programming, and promotional information the event needed.
Start with the collection. Then design the experience around it.
A map can become part of how a city experiences its own collection.
I would welcome the opportunity to bring my experience in visual systems, cultural programming, public information, and civic design to the Las Vegas Public Art Tour Map System.
Frances Eugenia Design
frances@franceseugenia.com
(231) 321-1100
franceseugenia.com