Kindred Futures Proposal
Graphic Design Services for Wealth Transfer Research
Brief + Launch Materials
Thank you for reviewing my proposal for Kindred Futures’ Graphic Design Services RFP.
This page includes selected work, project notes, and relevant experience connected to the Wealth Transfer Research Brief and accompanying launch materials.
Why this work fits
Kindred Futures needs a visual and editorial system that can carry research, policy, data, and public engagement across several formats.
That is where Frances Eugenia Design fits.
I work with civic, nonprofit, cultural, and mission-driven teams that need serious information made clear without flattening the work. My practice sits between editorial structure, design direction, and public-facing communications. I build materials that help people understand what matters, where to look, and why the work deserves attention.
For Kindred Futures, I would approach the Wealth Transfer Research Brief as the anchor. The report would establish the visual system. The presentation, social graphics, and website assets would extend that system so the research can move across audiences without losing authority.
Project approach
The first step would be a creative direction meeting to clarify audience, tone, hierarchy, release goals, and the role of each deliverable.
From there, I would develop the report system: page structure, typography, section rhythm, data treatment, pull quotes, captions, callouts, image handling, spacing, accessibility considerations, and export standards.
Once the report direction is approved, I would extend that system into the presentation, social graphics, and website house ads. The goal is a coordinated release package, not a set of disconnected assets.
Relevant work
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My publication work focuses on structure, pacing, and hierarchy. I design layouts that help readers move through dense material without feeling overwhelmed. This includes magazine spreads, long-form editorial pages, newsletters, guides, reports, and public-facing documents where the design has to support the argument, not compete with it.
The relevance for Kindred Futures is direct: the Wealth Transfer Research Brief will need to carry complex information in a form that feels polished, readable, and credible. My approach to publication design starts with the reader. What do they need to understand first? What needs emphasis? Where does the material need air? Where does the data need to become more visible? Those are design decisions, not just layout decisions.
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This work focuses on the systems behind public communication: roles, standards, workflows, templates, approval paths, and the practical structure needed to keep public-facing work from becoming scattered or improvised.
It is relevant to Kindred Futures because the Wealth Transfer Research Brief is not a one-off design object. It sits inside a larger communications effort that includes research, public engagement, funder visibility, social content, website assets, and future organizational use.
For this kind of project, design has to do more than make the first deliverable look finished. It has to create a working structure that staff can understand, reuse, and extend.
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My civic communications work includes materials for public audiences, community organizations, cultural institutions, and local government-adjacent projects. These pieces often have to do several jobs at once: explain, invite, clarify, persuade, and create trust.
This is relevant to Kindred Futures because the report audience includes people who may come to the work from different levels of familiarity: policymakers, funders, partners, organizers, researchers, and community stakeholders. Strong public-facing design helps serious material become easier to enter without making it less rigorous.
For this kind of work, I focus on clarity, tone, sequence, and visual confidence. The design should make the organization look prepared, grounded, and specific.
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The ADU Design Showcase connected housing, planning, public education, exhibit materials, and resident-facing information.
This work is relevant to Kindred Futures because it shows how design can make policy-related information easier to encounter, understand, and use. The subject matter is different, but the communication challenge is similar: take complex public information and build a visual structure that helps people move through it without losing the stakes.
Scope alignment
The proposed project includes:
Wealth Transfer Research Brief
Design of up to 35 pages, including print and digital PDF versions.
Custom data visualization / design elements
Up to 10 charts, infographics, or visual explanation elements based on copy and data provided by Kindred Futures.
Presentation version
A 10–15 page presentation view of the report for funders, partners, public audiences, or internal use.
Social media graphics
10 launch graphics for LinkedIn, Instagram, Facebook, and YouTube Shorts, including static and simple animated treatments where appropriate.
Website assets
Two Kindred Futures website house ads for the brief.
Final files
Final files prepared for print, digital distribution, web use, and future editing as agreed.
Working style
I work best with teams that need both design judgment and practical execution.
For this project, I would keep the process clear: establish the system, build the report, refine the data and visual elements, then extend the approved direction into the launch materials. That sequence keeps the work efficient and helps avoid a scattered set of assets.
I am attentive to hierarchy, accessibility, file preparation, export standards, and the reality that nonprofit teams need materials they can actually use after the design phase is finished.
Closing
Kindred Futures’ work deserves design that can hold complexity without making it harder to understand.
I would welcome the opportunity to support the Wealth Transfer Research Brief and its public release with a coordinated design system that feels clear, credible, and useful across every format.
About MeI am a communications and public information strategist, publication designer, and visual systems thinker focused on public-facing work that has to hold up under real-world conditions.
My work spans editorial direction, publication design, message structure, visual systems, and practical workflows that help organizations get information out without sacrificing responsibility, accuracy, or coherence.
I have worked across municipal government, public-facing institutions, media, cultural organizations, real estate, retail, and independent consulting. I am especially interested in work where communication is not decorative: civic information, public trust, access to information, infrastructure, community impact, crisis response, and the systems people rely on as conditions change.
For this project, I bring design judgment, public communication experience, and a working understanding of how reports need to function after publication: as evidence, reference, outreach, and a usable public record.
References
Two client references are available upon request.