Campaign strategy · Art direction · Public communications
Cleveland Heights Cultural Campaigns
Campaign systems for Black History Month, Juneteenth, Pride, and Cain Park—built from the first brief through digital promotion, print production, and the public event.
This case study centers the City's 2025 cultural campaigns. Selected work from earlier years appears in the archive to show how the visual systems evolved.
Define the campaign.
Set the audience, message, partners, venue, timeline, and information priorities.
Build the public experience.
Carry the concept through social, print, schedules, signage, and on-site materials.
Review and improve.
Use response, recurring questions, and production notes to strengthen the next campaign.
01 · Concept + collaboration
The campaign started before the design.
Each project began by defining what the event needed people to understand, feel, and do.
Produced during Mayor Kahlil Seren's administration, the work brought together City leadership, Cain Park General Manager Ian Hinz, producing partners including Djapo Cultural Arts Institute and Pride in the Heights, and the internal teams responsible for schedules, venues, public information, and event-day delivery.
I translated that working brief into a distinct campaign concept, then established the typography, color, image direction, information hierarchy, and production rules needed to keep every application recognizable.
The assignment was larger than a poster. It was a campaign people could recognize, understand, and use.
02 · Campaign execution
Each visual world had a job to do.
The concepts moved across the full campaign—from the first public announcement through the information people encountered on site.
Cain Park
- Concept
- Psychedelic space art turned the season lineup into the image itself.
- Execution
- Poster, season calendar, social graphics, stickers, and promotional materials.
- Campaign use
- A recognizable campaign language for music, theater, dance, comedy, and visual art.
Black History Month
- Concept
- Contemporary geometric portraiture framed history as active public culture.
- Execution
- Campaign art, social media, print, schedules, signage, and public information.
- Campaign use
- One system supported education, performance, and community gathering.
Juneteenth Culture Fest
- Concept
- Portraiture, typography, and historical language positioned the event as commemoration and festival.
- Execution
- Launch assets, schedules, programs, signage, vendor materials, and digital promotion.
- Campaign use
- The identity carried the City celebration from its first announcement through event day at Cain Park.
Pride in the Park
- Concept
- Bold typographic statements and a crowd-built illustration gave the campaign its public voice.
- Execution
- Event poster, performer features, social carousel, parking guidance, and on-site information.
- Campaign use
- A coordinated presence connected Cain Park and the Cedar Lee Business District.
03 · Review + application
The campaign ended. The system kept working.
The final phase turned each event into information for the next one.
Following each campaign, I reviewed public response, recurring questions, late-breaking information, production bottlenecks, and event-day communication needs. Those findings shaped the next brief: what needed to begin earlier, which assets required multiple formats, where information hierarchy needed work, and how approvals could move more efficiently.
That practice turned individual cultural campaigns into a repeatable communications process that could support other departments, programs, and public events.
Selected campaign work
The work in public
The archive combines the 2025 campaign systems with selected work from earlier years.
