Graphic Design Services Proposal / RFP 506627
Denver
Water
Public information, publications, and production support built to stay clear, consistent, and ready to use.
Project understanding
This is an ongoing production relationship.
Denver Water already has an established brand, an in-house designer, an advertising agency, and recurring publications. The contract designer fills a specific role: keep regular work moving, absorb overflow, and deliver finished materials that remain consistent with the organization’s existing visual system.
Relevant experience
Public information has to work in the real world.
My municipal design work has included publications, infrastructure updates, resident communications, public meetings, campaigns, digital graphics, and recurring information systems.
The work often starts with dense source material and ends with something residents can quickly understand and use. That same discipline applies to recurring publications, customer mailers, outreach materials, infographics, and the everyday overflow work Denver Water needs this contract to absorb.
Publication + information design
Making complex information readable.
FOCUS Magazine combined civic storytelling, public programs, technical information, photography, charts, and longer-form editorial content inside one recurring municipal publication.
City of Cleveland Heights / FOCUS Magazine
Editorial hierarchy, pacing, data, and public use.
As lead designer for FOCUS, I shaped the publication’s visual system across layout, typography, image direction, page pacing, and print production.
The Climate Forward material required organizing policy, implementation priorities, performance measures, charts, and long-form public information without letting the issue become visually dense or difficult to navigate.
That is directly transferable to WaterNews, the Water Quality Report, and other recurring Denver Water materials: establish hierarchy, maintain continuity, and make technical information easier to enter.
Public information systems
Clear communication around work that affects residents.
At Cleveland Heights, public-facing communications regularly had to carry road work, capital projects, service changes, meetings, deadlines, and instructions at the same time. The design needed to create a predictable place for information without making routine work feel disposable.
Range across formats
One designer. Different jobs. Consistent production discipline.
The visual language changes with the assignment. The underlying work stays consistent: hierarchy, production, legibility, file preparation, and a design system that can survive different formats.
How I work
Built for recurring work.
Denver Water’s contract designer will work with multiple internal project leads, established source files, recurring publications, and ad hoc assignments. My approach is structured around keeping that work easy to assign, review, revise, deliver, and retrieve.
Digital accessibility
Accessibility is part of production.
Digital deliverables can be prepared around document structure, logical reading order, alternative text, contrast, link treatment, tagging, and final accessibility verification in Adobe Acrobat.
Accessibility review belongs inside the production process rather than being treated as a separate cleanup step after design is complete.
Hourly rate
Frances Eugenia Collazo
Creative Director + Principal Designer
Frances Eugenia Design
frances@franceseugenia.com
franceseugenia.com