Make a Magazine People Actually Keep
Most updates vanish. Posts get buried. Emails get skimmed. A magazine sticks around. Not a 100-page coffee table flex. A tight, well-made issue that puts your story, your work, and your offer in one place—something you can hand to a customer, a buyer, a donor, or a partner and feel proud of.
What a magazine can do for a small/medium business
Pull your story together. One piece that explains who you are, what you make, and why it matters—without making people click five links.
Show the work. Process, behind-the-scenes, customer wins, before/after spreads, and a simple roadmap of what’s next.
Travel well. Hand it across a counter, tuck it in an order, mail it to top customers, or bring it to events or meetings.
Build trust. Print feels intentional. People keep it. They come back to it.
When print makes sense (and when it doesn’t)
Yes, if you have a real reason: a launch, a seasonal line, a donor drive, a new service, a milestone worth telling.
Skip it if you only want a vanity piece or don’t have the attention to make it useful.
“But what about cost and waste?”
Printing has an environmental impact. That’s real and should be part of the decision. But so does digital communication—servers, storage, data transfers, constant device usage.
The question isn’t “Is print perfect?”
The question is “Is print purposeful?”
A magazine that serves a clear function—public transparency, donor communication, community access, or annual reporting is infrastructure.
Sustainability comes from:
printing strategically, not excessively
using recycled paper stocks and mindful finishes
producing well-designed issues built to be kept, not discarded
A print piece with a long life is more sustainable than digital content with a five-second view time.
What we make together
Editorial plan: what belongs in the issue and what doesn’t.
Story + structure: interviews, features, product/service guides, photo direction.
Design + layout: crisp, readable, on-brand.
Prepress + print: files delivered ready to go; help choosing a printer if you need it.
Formats that work
Single issue for a launch or milestone
Twice a year for new lines or seasonal programs
Quarterly lite if you’ve got steady updates and images
No corporate voice. No filler. Just a finished piece that does real work.
Want one?
If you’re a small or midsize shop, nonprofit, or city program that wants a magazine people actually keep, let’s talk. See samples of our work here.
