City of Eveleth Brand Refresh
A practical refresh for a historic municipal identity.
Frances Eugenia Design prepared this page to support a proposal for the City of Eveleth Brand and Logo Refresh Design Services.
Eveleth already has a recognizable civic identity shaped by its Iron Range history, hockey tradition, and everyday public communication needs. This work should not overstate or reinvent that identity. It should make the logo, typography, color system, supporting graphic elements, and quarterly newsletter template easier to apply with consistency.
The value of this refresh is practical: clearer tools for staff, cleaner materials for residents, and a visual system that can hold up across web, print, templates, public notices, and recurring city communications.
Approach
I would begin by reviewing the current logo, existing brand guide, website needs, newsletter use, accessibility requirements, and staff production environment.
From there, I would refine the logo typography, provide practical type recommendations for web, print, Canva, and Microsoft products, and refresh the primary, secondary, and grayscale palettes with accessibility in mind.
I would also create three to four supporting graphic elements that can carry the refreshed identity across the website, printed materials, and newsletter without making every city piece feel overdesigned.
If the newsletter option is selected, I would create a quarterly print newsletter template in InDesign using the refreshed logo, palette, typography, and graphic elements. The template would include flexible page structures for city updates, features, notices, photos, captions, recurring information, and printer-ready production.
Relevant work
A curated set of work that reflects how I build communications systems, translate complex information, and use design to make public-facing work more usable.
These samples show the kind of judgment this role requires: structure, editorial direction, public trust, visual organization, and the ability to make institutional information easier to understand without making it less serious.
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My background includes public-facing city communications, publication systems, magazine-style layouts, public notices, staff-facing materials, and civic messaging that needs to be clear across formats.
This work is relevant to Eveleth because municipal design must function across many channels at once: on a website, in a printed piece, in a staff-created template, in a public notice, and in materials residents need to understand quickly.
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I have worked on visual identity and seasonal design direction for Cain Park, including logo exploration and public-facing design materials for a civic arts environment.
This work required balancing institutional recognition, event energy, public accessibility, and practical use across seasonal materials. It is directly relevant to Eveleth’s need for a refreshed identity that can remain familiar while becoming easier to apply across print, web, and public communications.
→ View Arts’ Fest
→ 2025 Cain Park Season
→ 2024 Cain Park Season -
My publication work includes books, workbooks, and print-based systems developed through LionGoat Press and client projects. These projects require strong typography, page structure, visual consistency, production discipline, and attention to how people move through information.
This experience is especially relevant to the optional quarterly newsletter template. A good municipal newsletter is not just a layout. It is a repeatable publication system that has to support updates, feature stories, notices, photos, captions, recurring information, and printer-ready production.
Proposal pricing
Core logo and brand refresh: $7,500
Optional quarterly print newsletter template: $2,400
Total with optional newsletter: $9,900
Additional work outside the agreed scope is billed at $115/hour with prior approval.
About Frances Eugenia DesignI am Frances Eugenia Collazo, a designer, writer, and communications strategist working across civic, cultural, and publication design.
My work is practical by choice because real people do not have time to decipher design. I focus on public-facing materials that need to keep working after approval: logos, newsletters, templates, books, event collateral, social graphics, and municipal communications.
I bring design judgment and communications judgment to the same table: what needs to be seen, what needs to be explained, what can be simplified, and what needs to stay recognizable.
For Eveleth, that means modernizing the system, making it clearer and more consistent, and improving everyday use while respecting what people already recognize.