A clear production system for every season.
Design and production for Yorba Linda's quarterly Recreation Activity Guide, with a structured path from City content and first proof through final prepress files and digital delivery.
Make the information easy to use.
Keep the production moving.
Every issue has classes, schedules, fees, registration details, events, photography, advertising, and seasonal changes. The design has to organize all of that quickly enough for staff to review it and clearly enough for residents to use it.
The first production cycle is already tight. The contract begins September 1 and the Winter design delivery is October 15. I would treat kickoff as immediate: confirm source files, content owners, printer requirements, page structure, proof dates, and cover direction in the first working days so everyone has a clear path to the deadline.
My approach is built around editorial and production discipline. I have worked in municipal communications and as an outside design partner, including revisions, approvals, printer coordination, mail-house coordination, and fixed publication deadlines.
The City's requirements map directly to the way I work.
Design, artwork, page layout, graphics, City-provided copy and photography, advertising placement, and a retrievable electronic document.
Three distinct front-cover directions with each first proof, developed from City photography or appropriate stock imagery for staff selection.
Complete first and second proofs, ordinary corrections through final approval, and careful management of changing content throughout the issue.
High-resolution CMYK output prepared for the City's printer workflow, final PDF delivery, interactive digital flipbook, and organized final assets.
FOCUS is the clearest proof of fit.
FOCUS Magazine is the resident publication for the City of Cleveland Heights. Designing this project required the same core judgment this assignment needs: take municipal information from multiple sources and turn it into a readable, polished publication residents can actually use.
The work combined recurring page systems, photography, civic storytelling, changing content, proofing, production-ready files, printer coordination, and distribution planning.
A small set of projects chosen for this assignment.
Cain Park 2025
A seasonal visual system across schedules, posters, social assets, digital promotion, and changing event information. The system stayed recognizable while individual programs, dates, and formats changed continuously.
View project →
ADU Design Showcase
A complex municipal subject translated into a public-facing information system residents could move through, read, compare, and understand. The project demonstrates hierarchy, public-sector judgment, and careful handling of dense content.
View project →One repeatable workflow for every issue.
The system stays consistent while the content changes. That gives City staff a clear review process and keeps each issue moving toward its deadline.
Receive
Collect copy, schedules, photographs, advertisements, prior issue material, and production priorities from the City.
Structure
Flow content into the guide, establish page logic, resolve hierarchy, and identify missing or production-sensitive material early.
Design
Build the full issue and three cover directions while maintaining typography, image treatment, navigation, and recurring page elements.
Proof
Manage City corrections, verify dates, fees, registration details, advertising, pagination, imagery, and approved content through final review.
Deliver
Prepare the high-resolution PDF, prepress-ready files, interactive flipbook, and organized final assets for the City and printer workflow.
The first issue starts immediately.
The City's schedule places the Winter design delivery on October 15, six weeks after the September 1 contract start. I would use the first week to establish the production path and protect the time available for design and review.
Confirm source files, printer specifications, content owners, page planning, proof dates, and cover direction at kickoff so production can begin as soon as materials are available.
Pricing tied directly to the publication.
Billing: Monthly invoices are submitted for work performed. Under the City's Professional Services Agreement, compliant invoices are payable within 30 days of receipt. The agreement permits up to 5% retainage, released within 60 days after final acceptance. The proposed fee includes design, layout, graphics, three cover concepts per issue, ordinary corrections through the required proof rounds, final production files, high-resolution PDF delivery, and the interactive digital version.
Publication design with municipal production experience behind it.
I would welcome the opportunity to support Yorba Linda with a clear editorial system, organized production, and a Recreation Activity Guide that is useful, consistent, and ready on schedule every season.
Frances Eugenia Collazo
Creative Director + Principal Designer
Frances Eugenia Design