Keep the destination recognizable everywhere it appears.
Frances Eugenia Design turns strategy, content, and established brand standards into public-facing systems that stay coherent across publications, digital campaigns, visitor materials, presentations, signage, and production.
Creative production is where strategy becomes usable.
This role is built around execution: taking content and direction from a larger tourism team and turning it into finished materials that feel connected, polished, organized, and ready to use.
That is the through-line in my work. I have designed publications, campaign systems, public information, event materials, presentations, digital assets, environmental graphics, templates, and production files while also building the workflows that keep those materials from becoming scattered over time.
The value is continuity: the visitor guide, social graphic, rack card, event flyer, presentation, sign, and downloadable resource should all feel like they belong to the same destination.
The work behind the work.
The strongest creative-production partner protects the brand while making it easier for everyone else to use.
Visitor + print materials
Guides, brochures, rack cards, posters, event pieces, presentations, print ads, signage, and production-ready files.
Campaign assets
Website graphics, email graphics, social templates, digital ads, infographics, downloadable resources, and interactive PDFs.
Visual continuity
Typography, color, logo use, graphic styles, reusable templates, and the judgment required to keep a living brand coherent.
Organized files
A practical library for logos, photography, video, graphic elements, templates, working files, and approved final production assets.
Printer-ready handoff
Production specifications, press-ready artwork, proof review, revision coordination, schedules, and clean final file packages.
One creative table
Work coordinated with the Program Manager, content, social, PR, digital, community partners, printers, and vendors.
Place, publication, campaign, and public use.
FOCUS Magazine
Municipal magazine design, typography, image direction, page pacing, civic storytelling, and print-ready production for a publication built to be kept and returned to.
Go North Properties
Property branding, public-facing materials, websites, social media, development visualization, presentation graphics, and place-based communications.
Cain Park 2025
A season identity translated across posters, calendars, social graphics, stickers, digital promotion, and changing event information without losing recognition.
ADU Design Showcase
Exhibition layout, large-format display design, public-engagement materials, and spatial information created to make a complex civic subject easier to encounter.
Remote by default. Informed by the place itself.
I am Michigan-based, so destination familiarity would be an active part of the contract.
I am comfortable arriving in a place as a listener: learning how people move through it, what they value, how they describe themselves, and what makes one community feel different from the next. That kind of observation has always been part of how I approach place-based work.
Routine planning, reviews, production, file management, and coordination can happen virtually. Planned on-island time would be scheduled with adequate lead time and used deliberately to understand communities and geography, meet partners, see visitor touchpoints, and learn how the destination moves through a season.
A production process that can absorb changing priorities.
Standard turnaround: 3–5 business days for routine production requests, with faster response available for time-sensitive work when capacity and project complexity allow.
A defined monthly production relationship with enough capacity for active projects, recurring brand stewardship, monthly planning, and the occasional fast turn.
The retainer is structured around approximately 24 hours of creative-production availability per month, managed flexibly across priorities established with the Tourism Program Manager.
Professional files, organized handoff.
I can work inside the Program's existing systems and adapt the workflow to the tools already used by the broader marketing team.
Good tourism design helps people understand a place.
A visitor guide, map, rack card, seasonal booklet, sign, or digital campaign is part of how a destination explains itself.
My approach to place-based design is to make the distinctive parts of a community easier to find and easier to understand, then build enough structure around that information that visitors can move through it without flattening the character of the place.
Creative production should make the rest of the marketing system easier to use.
I would welcome the opportunity to work as part of the Tourism Program's collaborative marketing team and build the production discipline, visual continuity, and practical files that keep the destination recognizable across every public touchpoint.
Frances Eugenia Design
frances@franceseugenia.com
(231) 321-1100
franceseugenia.com