A museum design system built for history, interpretation, and public use.
The Odell Rochambeau Museum needs a visual system that can carry historic significance, exhibit information, visitor orientation, educational materials, fundraising, and public engagement through one coherent design language.
Interpretation has to be designed as a system.
Museum graphics do more than decorate a space. They help visitors understand where they are, what matters, how information connects, and why the story deserves their attention.
My work brings together the exact disciplines this project requires: visual identity, editorial hierarchy, exhibition graphics, civic interpretation, publication design, signage, public information, and production-ready handoff. I have designed for public agencies, cultural programs, civic exhibitions, publications, and community-facing environments where clarity, pacing, and trust matter.
A complete design language for a new museum.
Visual identity
A cohesive museum identity that supports the historic house, the public-facing museum, fundraising, education, and future communications.
Interpretive graphics
Exhibit graphics, interpretive panels, hierarchy, labels, display support, and production-ready files coordinated with exhibit planners and fabricators.
Signage + visitor flow
Graphic tools that help visitors move through the museum, understand sections, and connect the house, history, and interpretive content.
Print + digital
Print materials, digital media, promotional graphics, fundraising support, and public-engagement materials with a unified look and clear hierarchy.
Learning resources
Educational materials designed for readability, age range, program use, visitor retention, and repeat production by museum staff.
Design guidelines
Practical graphic design guidelines, organized files, export structures, and usage notes for staff, fabricators, printers, and future vendors.
Build the system around the visitor experience.
Review
Museum mission, historic significance, exhibit plan, audience needs, existing materials, opening timeline, and production requirements.
Structure
Establish information hierarchy, graphic tone, typography, color, panel logic, visitor orientation, and core identity direction.
Design
Develop identity elements, exhibit graphics, interpretive panel layouts, signage support, educational materials, and public-facing templates.
Produce
Prepare production-ready files for print, fabrication, digital use, fundraising, marketing, and opening-phase materials.
Equip
Deliver organized files, guidelines, export folders, and practical usage notes so the system can continue after launch.
Proposed fee for the museum graphic design system, including visual identity development, exhibit graphics, interpretive panel design, signage support, print and digital materials, educational resources, fundraising and public-engagement graphics, production-ready files, and practical design guidelines. Final scope and phasing can be confirmed with the Board, exhibit planners, and fabricators.
The larger body of work behind the proposal.
ADU Design Showcase
A City Hall exhibition that made a planning and housing conversation visible, accessible, and useful to residents.
FOCUS Magazine
Editorial design for civic stories, landmarks, neighborhoods, public programs, institutional memory, and community life.
Cleveland Heights Cultural Campaigns
Public identities developed for civic and cultural programs across print, digital, signage, events, and community spaces.
Identity + Signage
Place-based design, signage, development visualization, and materials connecting buildings to their public context.
Designing for people in the room.
The ADU Design Showcase translated a complex civic subject into an exhibition residents could move through, read, compare, and discuss inside City Hall.
That experience is directly relevant to museum graphics. The design has to respect the material, guide the visitor, support staff, and make the story easier to enter without flattening its complexity.
A design system for opening day and the years after it.
I would welcome the opportunity to help the Odell Rochambeau Museum establish a visual identity and exhibit graphic system that supports historic interpretation, visitor experience, public engagement, and long-term use.
Frances Eugenia Design
frances@franceseugenia.com
(231) 321-1100
franceseugenia.com